Every term we use on a support ticket, defined the way a working engineer would explain it. No fluff, no buzzwords. Use this when a competitor sends you a quote and you want to know what they actually mean.
Last updated · Reviewed by Ali Yasin Jatoi
Evidence · why these definitions are opinionated
Showing 58 of 58 terms
WordPress Core
The base WordPress software that powers your site, separate from your theme and plugins.
Read definitionMinor Update
A small WordPress release with security and bug fixes, applied automatically by default.
Read definitionMajor Update
A larger WordPress release with new features that should be tested in staging before going live.
Read definitionStaging Environment
A private copy of your live site used to test updates and changes safely.
Read definitionRollback
Reverting your site to a previous working state after a failed update or bad deploy.
Read definitionBackup
A saved copy of your WordPress files and database used to restore the site after damage.
Read definitionIncremental Backup
A backup that only saves what changed since the last backup, making frequent backups practical.
Read definitionOff Site Backup
A backup stored on different infrastructure from your live site, so a server failure cannot destroy both.
Read definitionUptime Monitoring
Automated checks that ping your site every few minutes and alert on downtime.
Read definitionDowntime
Any period when your site is unreachable, slow beyond a threshold, or returning errors to visitors.
Read definitionMTTR (Mean Time To Recovery)
The average time from the moment a site breaks to the moment it is fully restored.
Read definitionSLA (Service Level Agreement)
A written promise of response time, resolution time, and what happens if we miss either.
Read definitionMalware
Malicious code injected into your WordPress files or database, usually for spam, redirects, or data theft.
Read definitionBackdoor
Hidden code left by an attacker so they can return to your site after a cleanup.
Read definitionHardening
A set of changes that make a WordPress site harder to attack: file permissions, login limits, security headers, and more.
Read definitionTwo Factor Authentication (2FA)
A login method that requires both a password and a one time code, blocking 99% of stolen password attacks.
Read definitionBrute Force Attack
An attacker trying thousands of password guesses against your WordPress login page.
Read definitionJapanese SEO Hack
A common WordPress hack that injects thousands of Japanese spam pages to rank in Google for unrelated terms.
Read definitionFile Integrity Monitoring
Automated checks that flag any change to core WordPress files outside of a planned update.
Read definitionCore Web Vitals
Three Google performance scores: LCP (load), INP (interactivity), and CLS (layout shift).
Read definitionLCP (Largest Contentful Paint)
How fast the biggest visible element on a page renders. Pass under 2.5 seconds.
Read definitionINP (Interaction to Next Paint)
How responsive your page feels when a user clicks, taps, or types. Pass under 200ms.
Read definitionCLS (Cumulative Layout Shift)
How much the page jumps around as it loads. Pass under 0.1. Often caused by ads, web fonts, or images without dimensions. Fixed by reserving space.
Read definitionCDN (Content Delivery Network)
A global network of edge servers that serves your static files from the location closest to each visitor.
Read definitionCaching
Saving the result of expensive work so the next request can return it instantly.
Read definitionPage Cache
A saved HTML snapshot of each page so PHP and the database do not run on every visit.
Read definitionObject Cache
A memory store like Redis or Memcached that holds frequently used database query results.
Read definitionDatabase Optimization
Cleaning, indexing, and tuning your wp_posts and wp_options tables to keep queries fast.
Read definitionwp_options Table
The settings table WordPress loads on every page request. Bloated options tables slow down the whole site.
Read definitionAutoloaded Data
Rows in wp_options that load on every single page request. More than 1 MB total is a red flag.
Read definitionPerformance Optimization
The end to end process of making your WordPress site fast: caching, images, code, hosting, and database.
Read definitionJavaScript Bloat
Too much JavaScript loaded on the page, slowing down INP and total blocking time.
Read definitionWhite Screen Of Death (WSOD)
A blank white page where your WordPress site used to be, usually caused by a PHP fatal error.
Read definitionPHP Fatal Error
A PHP error severe enough to stop your site from rendering. Always logged.
Read definitionDebug Mode (WP_DEBUG)
A WordPress setting that logs PHP warnings and errors to /wp-content/debug.log for diagnosis.
Read definitionRecovery Mode
A safe login link WordPress emails when a fatal error blocks the admin, letting you disable the broken plugin.
Read definitionRedirect Loop
Your browser bouncing between two URLs without ever loading the page. ERR_TOO_MANY_REDIRECTS.
Read definitionMixed Content
An HTTPS page that loads images, scripts, or styles over HTTP, breaking the lock icon.
Read definitionHTTPS
Encrypted HTTP traffic. Required for SEO, modern browsers, and any login or payment flow.
Read definitionSSL Certificate
A digital certificate that enables HTTPS and proves your domain identity to browsers.
Read definitionDNS (Domain Name System)
The system that translates your domain name into the IP address of your hosting server.
Read definitionwp-config.php
The core WordPress config file holding database credentials, security keys, and tuning constants.
Read definition.htaccess
An Apache configuration file at the WordPress root that controls URL rewrites and many request rules.
Read definitionrobots.txt
A file at /robots.txt that tells search engines and AI crawlers which paths to crawl and which to skip.
Read definitionXML Sitemap
A list of every canonical URL on your site, submitted to Google Search Console for indexing.
Read definitionCanonical URL
The single preferred URL for a piece of content when multiple URLs could serve it.
Read definitionGoogle Search Console
Google's free tool that shows which keywords drive clicks to your site, plus indexing and Core Web Vitals data.
Read definitionSchema Markup
Structured data added to pages so Google and AI engines understand what the content represents.
Read definitionAEO (Answer Engine Optimization)
Optimizing pages so AI engines like ChatGPT, Perplexity, and Google AI Overviews cite you in answers.
Read definitionGEO (Generative Engine Optimization)
The broader practice of being visible across all generative AI surfaces: chat, search, voice, and agents.
Read definitionwp-adminerlzp Hidden Admin User
A persistence backdoor that re-creates a rogue WordPress administrator with a wp-adminerlzp-style username after every cleanup.
Read definitionmu-plugin Malware
Malicious code dropped into wp-content/mu-plugins/ so WordPress auto-loads it on every request without showing it in the plugins screen.
Read definitionTrojanized Core File
A WordPress core file (like wp-blog-header.php or wp-load.php) modified to load attacker code on every request.
Read definition410 Gone
An HTTP status code that tells Google a URL is permanently removed and should be dropped from the index faster than a 404.
Read definition302 Redirect Hack
A compromise where injected code 302-redirects search traffic to affiliate or scam URLs while showing the real site to direct visitors.
Read definitionrobots.txt Hijack
A compromise that rewrites robots.txt to block legitimate crawlers or allow attacker paths Google should never see.
Read definitionC2 Server (Command and Control)
An external server that compromised WordPress sites beacon to for instructions, payloads, or stolen data.
Read definitionKnowledge Panel
The Google sidebar card that appears for a recognized entity (person, brand, place) and acts as the canonical identity record.
Read definitionEvery term here is written the way we explain it on a real support ticket, not the way a marketing page defines it. If a provider quotes you a price and drops one of these terms, come back here first. Then decide whether their answer holds up.
Read the definition, then read what it costs if it goes wrong. Every term links to the incident it usually causes.
Send a client a link to a definition instead of retyping the same explanation for the tenth time this month.
This glossary is structured for extraction. ChatGPT, Perplexity, and Google AI can pull the short answer as a direct citation.
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