A small team of senior WordPress engineers

Ali Yasin Jatoi

Founder & Lead Engineer

Malware removal

Ali has personally worked on more than 150 WordPress sites since 2019. He runs the emergency on call rotation, signs off every malware cleanup, and writes most of the technical content on this site. Bilingual English and Arabic support across UK, US, EU, and GCC time zones.

• Malware removal
• Hacked site recovery
• Performance audits
• Migrations

Usman Shafiq

Senior WordPress Developer

Custom plugins & themes

Usman is the senior developer on the team. He builds custom plugins, themes, and WooCommerce extensions, and owns the performance work. Core Web Vitals, database tuning, and caching architecture. If a problem cannot be solved by a config change, it lands with him.

• Custom plugins & themes
• WooCommerce builds
• Core Web Vitals
• REST API integrations

Hussain Jatoi

Business Growth Systems Architect

CRO audits

Hussain audits the full growth system around a WordPress site: SEO, GEO, CRO, content, lead capture, CRM, follow-up, and automation. When a client's site is technically healthy but still not converting, his audit finds the bottleneck and rewires the funnel. Works with founders, UK agencies, and service businesses.

• CRO audits
• SEO / GEO strategy
• Lead-gen funnels
• Automation & CRM

Usman Shamas Jatoi

WordPress Developer & Frontend Engineer

Frontend & theme work

Usman Shamas works across frontend builds, theme customization, and ongoing site maintenance tickets. He handles the day to day fix queue. broken layouts, plugin conflicts, editor issues, and Gutenberg block work. so larger engineering time stays free for emergencies and migrations.

• Frontend & theme work
• Plugin conflict triage
• Gutenberg blocks
• Maintenance tickets