Technical SEO and Search Console cleanup · Real estate (luxury, UAE)
A UAE luxury real estate portal had 72,000 canonical and duplicate URL errors in Search Console against 1,200 real listings. Faceted navigation was indexing every filter combination. We mapped every URL pattern, set correct canonicals, blocked infinite combinations, and recovered indexing health in 6 weeks. Full recorded evidence is available on request during a discovery call.
Every filter combination (location, price, beds, view, pool, parking) was generating a unique URL with no canonical tag. Google was crawling 72,000 URLs against 1,200 real listings, wasting crawl budget and stalling the indexing of new properties. The portal team had tried plugin fixes for months with no improvement.
Exported the full Coverage report and grouped errors by URL pattern.
Added canonical tags on every filter URL pointing to the parent category.
Blocked four parameter combinations in robots.txt to stop infinite crawling.
Cleaned the sitemap so only the 1,200 canonical listing URLs were submitted.
Audited and rewrote schema on every listing template so each property had a clean Product or Residence schema.
Requested reindex on the top 200 canonical listing URLs and monitored Coverage weekly.
In 6 weeks, Search Console was reporting under 1,500 indexed pages, all the right ones, down from 72,000+. Crawl frequency on real listings tripled. New listings were getting picked up by Google within days instead of weeks. Organic impressions on real listing pages rose by 60 percent over the following quarter.
Search Console used to scare me. Now it tells me what I need to know. Client identity withheld under NDA. Full Loom recording and dated evidence are available on request during a 15 minute discovery call.
Briefly yes, because thousands of low quality URLs left the index. Impressions on real listings then rose as Google crawled them more often.
Partially. Most SEO plugins handle simple canonicals but not faceted navigation with four or five parameter combinations. The structural fix needed bespoke rules in robots.txt and template level canonical tags.
Client identity is withheld under NDA. Dated Search Console screenshots showing the 72,000 to under 1,500 cleanup are available on request during a discovery call.
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