Technical SEO and content structure · Speakers and personal brands
A US professional speaker website had real audience demand but the technical SEO foundations were thin. We rebuilt page structure, fixed indexability, restructured internal links around booking intent keywords, and added 53 ranking keywords to Search Console in 30 days. Full recorded evidence is available on request during a discovery call.
The site had brand search and direct traffic, but no organic capture of the keywords prospective clients used when shortlisting speakers. Technical SEO basics were missing: thin or duplicated titles, weak internal linking, slow mobile load, and no structured data. The previous provider had focused on aesthetics and never touched the SEO foundation.
Pulled 28 day Search Console data and identified the 80 booking intent keywords with real impressions but no clicks.
Rewrote titles and meta descriptions on every page to target one clear booking intent per URL.
Restructured internal linking so authority flowed from blog posts and About into the booking pages.
Fixed Core Web Vitals on mobile, brought LCP under 2.5 seconds in field data.
Added Person, ProfessionalService, and Speakable schema to every page in the booking flow.
Submitted updated sitemap, requested reindex on the top 20 affected URLs.
Within 30 days, Search Console showed 53 new ranking keywords (positions 1 to 50) that were not ranking before the audit. Booking page impressions rose by more than 4x. Multiple page one positions opened up for shortlist intent terms like the speaker's name plus topic.
Within a month I could see new keywords appearing every week in Search Console. Booking enquiries followed. Client identity withheld under NDA. Full Loom recording and dated evidence are available on request during a 15 minute discovery call.
The site had latent authority (brand mentions, age, direct traffic) but no technical structure to convert it into rankings. Once the foundation was right, Google had something to rank, fast.
Yes, with ongoing care. Technical SEO is not a one time event. We continue to monitor Search Console weekly and ship updates as Google rolls out core changes.
Client identity is withheld under NDA. Dated Search Console screenshots and the recorded audit walkthrough are available on request during a discovery call.
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We have 500 plus recorded engineer sessions covering migrations, malware cleanups, speed wins, and emergency recoveries. Most clients are under NDA, so we cannot publish them publicly. On a 20 minute discovery call we will show you the recordings, dashboards, and before and after numbers most relevant to your situation.
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500+
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