A WordPress backup strategy that actually saves you
Quick answer
A reliable WordPress backup strategy means daily offsite backups of both files and database, kept for at least thirty days, with at least one full restore tested every quarter. Backups stored only on the same server as the site are not backups, they are a single point of failure. Always verify restoration, not just the schedule.
What good backups look like
Daily file and database backups, sent to an offsite location not on the same server.
Thirty days of history minimum, so you can roll back past an infection you noticed late.
A quarterly test restore to confirm the backup actually rebuilds the site.
Common backup mistakes
Backups stored only in the same hosting account. If the account is compromised, the backups go with it.
Backups that exclude the database, which is most of your content and orders.
Backups that have never been restored. The first restore should not be during an emergency.
Common questions
How often should I back up my WordPress site?+
At least daily for any site that changes regularly. Hourly or real time for stores and busy publishers.
Where should backups live?+
On a separate provider from your host. We use offsite cloud storage with versioning and access controls.
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