White label WordPress maintenance for agencies, explained
Quick answer
White label WordPress maintenance lets an agency resell another team's maintenance work under its own brand. The agency keeps the client relationship and margin, the white label partner handles updates, security, backups, and emergency response. With a signed NDA and anti poaching clause, it is the fastest way to add recurring revenue without hiring.
How it works in practice
You sell the plan under your brand. We do the engineering work in the background.
Reports go out with your logo. Clients never see our name unless you want them to.
You pay a wholesale rate per site. You set retail. Margins typically sit at 40 to 60 percent.
What to look for in a partner
- A signed NDA and anti poaching clause from day one.
- A named engineer accountable for your fleet, not a ticket queue.
- Branded reporting and client friendly summaries you can forward without editing.
Common questions
Will my clients know you exist?+
Only if you tell them. NDA and white label reporting keep us invisible.
Can I start with a few sites?+
Yes. We onboard small fleets and scale up as your client base grows.
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