White label WordPress maintenance and support your agency's clients never see

White label WordPress maintenance is a monthly service where an outside team keeps your agency's client sites updated, backed up, secure, and edited, and every report, email, and dashboard is branded as your agency instead of theirs. Your clients never see the vendor. Standard scope: tested plugin/theme/core updates in staging, verified daily backups, security + uptime monitoring, small edits, plus a named engineer they reach through your brand. Priced per site: $79-$279/mo at agency volume in 2026.

Same core service as white label WordPress maintenance, but with a bigger emergency-response scope: response SLAs measured in hours not days, 24/7 coverage on higher tiers, dedicated Slack or WhatsApp channel, and named lead engineers who work as your agency's engineering bench under NDA. The word 'support' emphasises the human-on-call layer; 'maintenance' emphasises the scheduled hygiene work. Serious agencies buy both bundled.

At agency volume, white label WordPress maintenance costs $79-$279 per site per month in 2026. Agency Care $79 (brochure sites), Agency Care Plus $149 (lead-gen), Agency Commerce $279 (WooCommerce, LMS, membership). Past 10 sites, Agency Fleet moves to bespoke volume pricing, flat retainer past 25 sites with unlimited small fixes. Solo per-site care plans on the retail page start higher ($99-$499/mo) because they don't get the agency discount or bundled reporting.

Every report, every email to your client, every dashboard is branded as your agency. Your clients never see WebCare Studios. We are your engineering bench, invisible to the client roster. NDA signed on day one. Practically: client emails ticket@youragency.com, ticket auto-forwards to our fleet queue, we reply from your agency address inside SLA, work happens on staging, client sees only your agency name on the notification, monthly report goes out with your logo and voice.

Yes, in writing on every contract. We do not upsell your clients. We do not put our footer or link on their sites. We do not appear on any dashboard or invoice the client sees. We do not solicit even after the contract ends. This is written into every MSA as a two-year post-termination non-solicit. Your recurring revenue on care plans stays yours, forever.

Solo retainers price per site individually ($99-$499/mo). Agency retainers price per site at agency volume ($79-$279/mo), add white label reporting under your brand, provide a dedicated Slack or WhatsApp channel, assign a named lead engineer plus backup, and past 25 sites move to flat retainer with unlimited small fixes. Different product, different price ladder, different SLA structure. Not a discount code on the retail plan.

The four best fits, in order: SEO agencies with 10-50 client sites (biggest overlap with our fleet playbook), design and web studios shipping WordPress builds (we take the post-launch retainer under your brand), PPC and performance marketing agencies whose landing pages break and drift tracking pixels (broken destination kills Quality Score, we keep it healthy), and local marketing operators managing franchise microsites (flat retainer past 25 sites is our sweet spot). If your agency does not touch WordPress code, we are not a fit.

Three sites. Below three the numbers do not justify the setup overhead on either side (NDA, MSA, branded reporting template, fleet dashboard configuration). We onboard 3-100 site rosters as standard. Past 100 sites we move to a bespoke fleet contract with dedicated capacity and named senior lead. Every plan is month-to-month; three-site minimum is not a lock-in.

Agency Care: 12h standard response, same-day emergency (weekdays). Agency Care Plus: 8h standard, 4h emergency, 7 days a week. Agency Commerce: 4h standard, 1h emergency, 24/7. Rolling 90-day median first-response time across our fleet is 11 minutes on Commerce, 47 minutes on Care Plus, 3h 20m on Care. All times measured from ticket creation to human reply, not autoresponder.

See the comparison table above the FAQ for a full side-by-side. Short version: GoWP is the incumbent (since 2016) with 24-48h SLAs and no formal no-poach clause; E2M is India-based with rotating teams and no published emergency tier; Belov is Ukraine-based, agency-only, with higher pricing. Our differentiators are the written no-poach clause, the named lead engineer from site one (not just on higher tiers), a plan-based emergency SLA down to 1 hour 24/7, and a 30-day money back guarantee across every plan.

48 hours from signed contract to first site in fleet dashboard. Day 1: sign NDA and MSA, we share our fleet playbook and engineer bios. Day 1-2: grant shared access (hosting, WordPress, DNS), we audit hosting, plugins, backups, PHP version. Day 2: set up your branded reporting template, choose report cadence (weekly/monthly), configure your support email forward to our queue. Day 2: first site goes live in fleet dashboard. Additional sites take ~15 minutes each once the template is set.

Yes. Productised WordPress agencies (unlimited-edits, subscription-website, done-for-you WordPress SaaS models) are among our best-fit clients because the economics only work when engineering is a variable cost, not fixed headcount. We become your delivery layer under your brand; you own product, pricing, and client relationship. Same $79-$279 per site per month agency pricing applies, with Agency Fleet volume tier past 10 sites.