Launch Day Cover for Coaching and Course Websites
Quick answer
Launch day cover means checking the sales page, checkout and member onboarding the week before a launch, freezing non security updates while the cart is open, and having someone ready to respond if anything breaks. Run a test purchase in test mode, confirm the welcome email and course access, and make sure a recent backup exists.
The week before
- Run a test purchase in test mode for each product and price
- Confirm the welcome email arrives and the login works
- Open the first lesson as the new member
- Check coupon codes and order bumps
- Load the sales page on a phone using mobile data
While the cart is open
Do not update MemberPress, LearnDash, WooCommerce, your page builder or your payment plugins while the cart is open. Security patches are the exception, and even those should be tested on a staging copy first.
After the launch
Apply the held updates on staging, run the same test purchase again, then update the live site.
Common questions
Should I update plugins during a launch?+
No, except security patches tested on staging first. Hold the rest until after the cart closes.
How do I test checkout without charging myself?+
Use your payment provider's test mode, or a 100 percent coupon on a test product.
What if checkout breaks mid launch?+
Send buyers a direct payment link while the fault is fixed, and contact whoever looks after the site.
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