Native WordPress Block Development

Replace Elementor's 500KB JavaScript payload with native Gutenberg blocks your team can actually use.

Page builders were the right tool for a specific era of WordPress. Gutenberg's native block system has now matured to the point where custom blocks deliver the same layout flexibility with a fraction of the performance cost, and none of the vendor lock-in. We engineer blocks built for your specific brand and content needs.

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7+years WordPress reliability

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Gutenberg Block Development Process

**Block Inventory & Design:**

Post-Mortem Report

Case Study: The Marketing Team That Stopped Filing Support Tickets

SymptomA SaaS company's marketing team was filing 3–5 developer support tickets per week, all requesting layout changes to landing pages that required diving into Elementor's advanced settings. The marketing team couldn't make these changes themselves because the layout logic was too complex for non-developers.

ResolutionMost requests were variations of four recurring layouts: feature grid, testimonial carousel, pricing table, and hero section with CTA. These were being rebuilt from scratch each time using Elementor's generic widgets.

Business Impact

We built four custom Gutenberg blocks specifically for these layouts, with controls designed for the marketing team's specific use cases. The marketing team can now configure all four layouts, including changing copy, swapping images, adjusting column counts, and toggling section visibility, without developer involvement. Developer support tickets dropped from 5/week to 0.5/week in the month following deployment.

Common questions

Questions answered.

Will my existing Elementor content be lost if I switch to Gutenberg blocks?

Not automatically, Elementor content remains in the database if Elementor is deactivated. However, migrating Elementor content to native blocks is a rebuild, not a conversion. We typically recommend building new pages with native blocks while leaving existing Elementor pages intact until they're redesigned anyway.

Can non-technical team members use custom blocks?

Yes, this is the primary design goal. We build block controls specifically for the decisions your editors need to make, hiding complexity and exposing only the relevant options.

How do custom blocks compare to third-party block plugin libraries?

Third-party block libraries (like Kadence Blocks or GenerateBlocks) provide general-purpose blocks. Custom blocks are built specifically for your brand's layout needs, with your specific content structure and design system. They're lighter, more specific, and not dependent on a third-party plugin remaining maintained.

Can you build blocks that query and display Custom Post Type data?

Yes. Server-side rendered blocks can query any post type, apply filtering logic, and display the results using your brand's templates, enabling dynamic content blocks that update automatically as CPT data changes.

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