Redirect Error Resolution

"ERR_TOO_MANY_REDIRECTS." Your WordPress site is caught in an infinite loop. We find the cause and break the cycle.

Redirect loops are one of the cleanest examples of a WordPress problem with a specific, diagnosable cause. They're triggered by SSL misconfigurations, contradictory `wp-config.php` settings, caching conflicts, or malicious redirect rules in `.htaccess`. Each cause has a precise fix.

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7+years WordPress reliability

Humanspecialist diagnosis

Redirect Loop Diagnosis and Resolution

**SSL Conflict Detection:**

Post-Mortem Report

Case Study: The Migration That Created a Permanent Redirect Loop

SymptomA retail business migrated from HTTP to HTTPS using a popular "Really Simple SSL" plugin. The migration appeared successful initially. Two days later, after Cloudflare's cache cleared, the site entered a redirect loop that couldn't be resolved by clearing the browser cache.

ResolutionThe migration plugin had set both `siteurl` and `home` to HTTPS in the database. However, Cloudflare's SSL mode was set to "Flexible", which terminates HTTPS at Cloudflare but sends HTTP to the origin server. WordPress received an HTTP request, decided it needed to redirect to HTTPS, and Cloudflare repeated the cycle.

Business Impact

We changed Cloudflare's SSL mode from "Flexible" to "Full (Strict)" (which sends HTTPS to the origin), confirmed the origin certificate was valid, and the redirect loop immediately resolved. We then added a redirect loop monitoring check to their maintenance plan to catch any future configuration conflicts early.

Common questions

Questions answered.

My site works for me but not for others. Why?

Your browser has cached the last working version of the redirect chain and resolves it from cache. Visitors with no cache see the infinite loop. Try visiting the site in an incognito window to see what new visitors experience.

Will fixing the redirect loop affect my SEO?

A redirect loop is a crawl blocker, Google cannot index pages that are stuck in a loop. Fixing it restores crawlability. Any rankings that dropped during the loop period typically recover within 2–4 weeks.

I use Cloudflare. Is that likely the cause?

Cloudflare + WordPress HTTPS misconfigurations are the most common cause we see. Specifically, Cloudflare's "Flexible SSL" mode combined with WordPress HTTPS enforcement creates the exact conditions for an infinite redirect loop.

How long does redirect loop diagnosis take?

Usually 30–60 minutes. The cause is typically identifiable from the combination of Cloudflare settings, WordPress database URL values, and `.htaccess` content, all of which we review immediately.

Submit an Incident Report.

Whether it's an active emergency or a request for managed operations, submit your URL and symptom. Reviewed by human specialists, acknowledged within 4 hours.